{"id":565,"date":"2025-03-24T13:56:40","date_gmt":"2025-03-24T12:56:40","guid":{"rendered":"https:\/\/www.regionsaris.sk\/region-saris-sa-reprezentoval-doma-i-v-zahranici\/"},"modified":"2025-12-15T10:12:01","modified_gmt":"2025-12-15T09:12:01","slug":"region-saris-sa-reprezentoval-doma-i-v-zahranici","status":"publish","type":"post","link":"https:\/\/www.regionsaris.sk\/pl\/region-saris-sa-reprezentoval-doma-i-v-zahranici\/","title":{"rendered":"Region Szarysz reprezentowa\u0142 si\u0119 w kraju i za granic\u0105"},"content":{"rendered":"<em>W ostatnich miesi\u0105cach Organizacja Turystyczna (OOCR) Region Szarysz aktywnie uczestniczy\u0142a w kilku presti\u017cowych targach bran\u017cowych w kraju i za granic\u0105. Udzia\u0142 w wydarzeniach w Bratys\u0142awie, Rydze, Budapeszcie, Pradze i Nitrze potwierdzi\u0142 rosn\u0105ce zainteresowanie regionem Szarysz i przyni\u00f3s\u0142 cenn\u0105 wiedz\u0119, kontakty i nowe mo\u017cliwo\u015bci wsp\u00f3\u0142pracy.<\/em>\n\n\u00a0\n\n<a href=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/12\/482241887_1482756692774894_2999696419102257874_n.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-29693 alignnone\" src=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/12\/482241887_1482756692774894_2999696419102257874_n-300x225.jpg\" alt=\"\" width=\"1015\" height=\"761\" \/><\/a>\n\n\u00a0\n<h3 class=\"\" data-start=\"410\" data-end=\"481\"><strong data-start=\"414\" data-end=\"479\">ITF Bratys\u0142awa 2025: Rodzima publiczno\u015b\u0107 zainteresowana autentyczno\u015bci\u0105<\/strong><\/h3>\n<p class=\"\" data-start=\"482\" data-end=\"903\">Targi ITF w Bratys\u0142awie by\u0142y kluczow\u0105 okazj\u0105 do zaprezentowania \u0160ari\u0161a s\u0142owackim go\u015bciom. Najwi\u0119kszym zainteresowaniem cieszy\u0142y si\u0119 <strong data-start=\"601\" data-end=\"662\">Zamki, trasy rowerowe, folklor, uzdrowiska i wydarzenia regionalne<\/strong>. W\u015br\u00f3d najpopularniejszych miejsc znalaz\u0142y si\u0119 <strong data-start=\"705\" data-end=\"772\">S\u0142owacka Kopalnia Opalu, Muzeum STM Solivar i uzdrowisko Bardejov<\/strong>. Wa\u017cnym czynnikiem by\u0142a r\u00f3wnie\u017c prezentacja autentycznych do\u015bwiadcze\u0144, takich jak <strong data-start=\"843\" data-end=\"900\">produkty regionalne i muzyka Micha\u0142a Smetanki<\/strong>.<\/p>\n<p class=\"\" data-start=\"905\" data-end=\"926\"><strong data-start=\"905\" data-end=\"924\">G\u0142\u00f3wne wyniki:<\/strong><\/p>\n\n<ul data-start=\"927\" data-end=\"1122\">\n \t<li class=\"\" data-start=\"927\" data-end=\"993\">\n<p class=\"\" data-start=\"929\" data-end=\"993\">Silny popyt na <strong data-start=\"944\" data-end=\"991\">turystyka empiryczna i innowacje cyfrowe<\/strong><\/p>\n<\/li>\n \t<li class=\"\" data-start=\"994\" data-end=\"1048\">\n<p class=\"\" data-start=\"996\" data-end=\"1048\">Wzmocnienie wsp\u00f3\u0142pracy mi\u0119dzy OOCR na S\u0142owacji<\/p>\n<\/li>\n \t<li class=\"\" data-start=\"1049\" data-end=\"1122\">\n<p class=\"\" data-start=\"1051\" data-end=\"1122\">Pozyskiwanie nowych partner\u00f3w z biurami podr\u00f3\u017cy i influencerami<\/p>\n<\/li>\n<\/ul>\n\u00a0\n\n<a href=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/12\/475743682_1446453723071858_9133458843884284106_n.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-29697 alignnone\" src=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/12\/475743682_1446453723071858_9133458843884284106_n-225x300.jpg\" alt=\"\" width=\"677\" height=\"903\" \/><\/a>\n\n\u00a0\n<h3 class=\"\" data-start=\"1124\" data-end=\"1198\"><strong data-start=\"1128\" data-end=\"1196\">Balttour Riga 2025: Szarysz jako nieodkryty klejnot \u0142otewskiego rynku<\/strong><\/h3>\n<p class=\"\" data-start=\"1199\" data-end=\"1532\">\u0141otwa okaza\u0142a si\u0119 obiecuj\u0105cym rynkiem, na kt\u00f3rym odwiedzaj\u0105cy docenili <strong data-start=\"1265\" data-end=\"1338\">trasy rowerowe, turystyka uzdrowiskowa, \u017ar\u00f3d\u0142a mineralne i mo\u017cliwo\u015bci biwakowania<\/strong>. Targi odwiedzi\u0142o <strong data-start=\"1358\" data-end=\"1433\">ponad 20 000 os\u00f3b, z czego do 5 000 to profesjonali\u015bci z bran\u017cy turystycznej<\/strong>. To szczeg\u00f3lnie rezonowa\u0142o <strong data-start=\"1457\" data-end=\"1529\">r\u00f3\u017cnorodno\u015b\u0107 przyrody i zabytk\u00f3w na stosunkowo niewielkim obszarze<\/strong>.<\/p>\n<p class=\"\" data-start=\"1629\" data-end=\"1647\">Na targach Balttour w Rydze pojawili si\u0119 odwiedzaj\u0105cy: <strong>30 doros\u0142ych % w wieku 30-45 lat, 30 rodzin % z dzie\u0107mi i 40 senior\u00f3w %.<\/strong>, wykazuj\u0105c zr\u00f3wnowa\u017cone zainteresowanie w r\u00f3\u017cnych grupach wiekowych.<\/p>\n<p class=\"\" data-start=\"1649\" data-end=\"1677\"><strong data-start=\"1649\" data-end=\"1675\">Najwi\u0119kszym zainteresowaniem cieszy\u0142y si\u0119:<\/strong><\/p>\n\n<ul data-start=\"1678\" data-end=\"1886\">\n \t<li class=\"\" data-start=\"1678\" data-end=\"1812\">\n<p class=\"\" data-start=\"1680\" data-end=\"1812\"><strong data-start=\"1680\" data-end=\"1810\">S\u0142owackie kopalnie opalu, zamek \u0160ari\u0161, uzdrowisko Bardejov i mo\u017cliwo\u015bci biwakowania w pobli\u017cu obszar\u00f3w wodnych (np. stocznia Sigord).<\/strong><\/p>\n<\/li>\n \t<li class=\"\" data-start=\"1813\" data-end=\"1886\">\n<p class=\"\" data-start=\"1815\" data-end=\"1886\">Narz\u0119dzia cyfrowe do planowania wakacji i interaktywne prezentacje<\/p>\n<\/li>\n<\/ul>\n\u00a0\n\n<a href=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/03\/PXL_20250207_085632326-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-29707 alignnone\" src=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/12\/PXL_20250207_085632326-scaled.jpg\" alt=\"\" width=\"683\" height=\"385\" \/><\/a>\n\n\u00a0\n<h3 class=\"\" data-start=\"1888\" data-end=\"1968\"><strong data-start=\"1892\" data-end=\"1966\">Utaz\u00e1s Budapest 2025: Historyczne powi\u0105zania kluczem do w\u0119gierskiego rynku<\/strong><\/h3>\n<p class=\"\" data-start=\"1969\" data-end=\"2290\">W\u0119gierscy go\u015bcie docenili historyczne i kulturowe wi\u0119zi \u0142\u0105cz\u0105ce oba kraje. Najwi\u0119kszym zainteresowaniem cieszy\u0142y si\u0119 <strong data-start=\"2071\" data-end=\"2132\">zamki, dwory i zabytki zwi\u0105zane ze wsp\u00f3ln\u0105 histori\u0105<\/strong>. Ulotka sta\u0142a si\u0119 niezwykle skutecznym narz\u0119dziem promocyjnym <strong data-start=\"2190\" data-end=\"2221\">\"S\u00e1ros V\u00e1r\" - produkt we wsp\u00f3\u0142pracy z miastem Sabinov<\/strong>, kt\u00f3ry zaimponowa\u0142 w\u0119gierskim turystom jasno okre\u015blonymi informacjami.<\/p>\n<span data-start=\"51\" data-end=\"153\">Grupowanie odwiedzaj\u0105cych: <\/span><strong data-start=\"51\" data-end=\"153\">70 senior\u00f3w %, 25 doros\u0142ych % w wieku 35-55 lat i rodzin z dzie\u0107mi oraz 5 student\u00f3w % i grup szkolnych.<\/strong>, co wskazuje na znaczne zainteresowanie starszego pokolenia kierunkiem Szarysz.\n<p class=\"\" data-start=\"2435\" data-end=\"2457\"><strong data-start=\"2435\" data-end=\"2455\">Kluczowe wyniki:<\/strong><\/p>\n\n<ul data-start=\"2458\" data-end=\"2632\">\n \t<li class=\"\" data-start=\"2458\" data-end=\"2516\">\n<p class=\"\" data-start=\"2460\" data-end=\"2516\">Potwierdzony popyt na <strong data-start=\"2479\" data-end=\"2514\">turystyka kulturowa i historyczna<\/strong><\/p>\n<\/li>\n \t<li class=\"\" data-start=\"2517\" data-end=\"2575\">\n<p class=\"\" data-start=\"2519\" data-end=\"2575\">Zainteresowanie <strong data-start=\"2528\" data-end=\"2573\">wymiana do\u015bwiadcze\u0144 z ekspertami w\u0119gierskimi<\/strong><\/p>\n<\/li>\n \t<li class=\"\" data-start=\"2576\" data-end=\"2632\">\n<p class=\"\" data-start=\"2578\" data-end=\"2632\">Wzmocnienie strategii marketingowej na rynku w\u0119gierskim<\/p>\n<\/li>\n<\/ul>\n<a href=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/03\/PXL_20250220_092222907-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-29711 alignnone\" src=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/12\/PXL_20250220_092222907-scaled.jpg\" alt=\"\" width=\"695\" height=\"391\" \/><\/a>\n\n\u00a0\n<h3 class=\"\" data-start=\"2634\" data-end=\"2731\"><strong data-start=\"2638\" data-end=\"2729\">Holiday World &amp; Region World Prague 2025: Czescy tury\u015bci szukaj\u0105 natury i aktywnego wypoczynku<\/strong><\/h3>\n<p class=\"\" data-start=\"2732\" data-end=\"3001\">Targi w Pradze by\u0142y wa\u017cnym punktem prezentacji \u0160ari\u0161 na rynku czeskim. Odwiedzaj\u0105cy byli zainteresowani przede wszystkim <strong data-start=\"2838\" data-end=\"2910\">Aktywno\u015bci na \u015bwie\u017cym powietrzu, turystyka piesza i rowerowa, zamki i turystyka uzdrowiskowa<\/strong>. Oddzielny licznik OOCR Region \u0160ari\u0161 umo\u017cliwi\u0142 bardziej ukierunkowane podej\u015bcie do potencjalnych turyst\u00f3w.<\/p>\n<p data-start=\"2732\" data-end=\"3001\">Sk\u0142ad odwiedzaj\u0105cych obejmowa\u0142 <strong data-start=\"31\" data-end=\"126\">40 % rodzin z dzie\u0107mi, 25 % turyst\u00f3w zagranicznych, 20 % senior\u00f3w i 15 % biur podr\u00f3\u017cy.<\/strong>, co pokazuje du\u017c\u0105 r\u00f3\u017cnorodno\u015b\u0107 zainteresowa\u0144 w regionie Szarisza.<\/p>\n<p class=\"\" data-start=\"3147\" data-end=\"3168\"><strong data-start=\"3147\" data-end=\"3166\">G\u0142\u00f3wne wyniki:<\/strong><\/p>\n\n<ul data-start=\"3169\" data-end=\"3376\">\n \t<li class=\"\" data-start=\"3169\" data-end=\"3240\">\n<p class=\"\" data-start=\"3171\" data-end=\"3240\"><strong data-start=\"3171\" data-end=\"3197\">Konkurencja dla odwiedzaj\u0105cych<\/strong> zwi\u0119kszona interakcja i \u015bwiadomo\u015b\u0107 regionu<\/p>\n<\/li>\n \t<li class=\"\" data-start=\"3241\" data-end=\"3302\">\n<p class=\"\" data-start=\"3243\" data-end=\"3302\">Popyt na <strong data-start=\"3252\" data-end=\"3300\">wysokiej jako\u015bci kempingi i o\u015brodki narciarskie<\/strong><\/p>\n<\/li>\n \t<li class=\"\" data-start=\"3303\" data-end=\"3376\">\n<p class=\"\" data-start=\"3305\" data-end=\"3376\">Potwierdzenie potencja\u0142u <strong data-start=\"3327\" data-end=\"3374\">Wzg\u00f3rza Slanskie i nadchodz\u0105ce trasy rowerowe<\/strong><\/p>\n\u00a0<\/li>\n<\/ul>\n<a href=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/03\/IMG_20250316_110629-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-29723 alignnone\" src=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/12\/IMG_20250316_110629-scaled.jpg\" alt=\"\" width=\"722\" height=\"325\" \/><\/a>\n<h4>Caravan Bike Travel: gdy jazda na rowerze spotyka si\u0119 z histori\u0105 i tradycj\u0105<\/h4>\n<article class=\"w-full text-token-text-primary\" dir=\"auto\" data-testid=\"conversation-turn-6\" data-scroll-anchor=\"false\">\n<div class=\"text-base my-auto mx-auto py-5 px-6\">\n<div class=\"mx-auto flex flex-1 text-base gap-4 md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group\/turn-messages focus-visible:outline-none\" tabindex=\"-1\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn @xs\/thread:px-0 @sm\/thread:px-1.5 @md\/thread:px-4\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"22bf611b-5ee2-44e8-8125-e824cbb52873\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<p class=\"\" data-start=\"55\" data-end=\"408\">Targi Caravan Bike Travel w Nitrze przynios\u0142y udan\u0105 prezentacj\u0119 do\u015bwiadcze\u0144 dla odwiedzaj\u0105cych, kt\u00f3rzy aktywnie poszukuj\u0105 konkretnych form przygody i relaksu. Wsp\u00f3\u0142praca z <strong data-start=\"236\" data-end=\"253\">OOCR Bardejov<\/strong> a <strong data-start=\"256\" data-end=\"277\">OOCR Region Szarysz<\/strong> Pozwoli\u0142o to na zaprezentowanie szerokiej gamy mo\u017cliwo\u015bci turystycznych z naciskiem na jazd\u0119 na rowerze, histori\u0119 i regionaln\u0105 gastronomi\u0119.<\/p>\n<p class=\"\" data-start=\"459\" data-end=\"739\">Rodziny z dzie\u0107mi by\u0142y najbardziej zainteresowane dost\u0119pnymi \u015bcie\u017ckami rowerowymi, bezpiecze\u0144stwem tras i aktywno\u015bciami rodzinnymi w regionie. Studenci z Wydzia\u0142u Marketingu i Biznesu SPU w Nitrze przeanalizowali mo\u017cliwo\u015bci aktywnego podr\u00f3\u017cowania i turystyki do\u015bwiadczalnej.<\/p>\nG\u0142\u00f3wnymi tematami, kt\u00f3re przemawia\u0142y do odwiedzaj\u0105cych by\u0142y:\n<ul>\n \t<li data-start=\"741\" data-end=\"1066\"><strong data-start=\"788\" data-end=\"806\">Jazda na rowerze<\/strong> - singletracki, tory, jako\u015b\u0107 tras, zakwaterowanie i us\u0142ugi<\/li>\n \t<li><strong data-start=\"886\" data-end=\"913\">Przyroda i przygoda<\/strong> - Sigord, kopalnie opalu, dwory i mo\u017cliwo\u015bci kempingowe.<\/li>\n \t<li><strong data-start=\"961\" data-end=\"992\">Historia i tematyka wojenna<\/strong> - I i II wojna \u015bwiatowa (Svidn\u00edk), zamek \u0160ari\u0161, (nie)odkryty Solivar.<\/li>\n<\/ul>\n<p data-start=\"741\" data-end=\"1066\"><strong data-start=\"3147\" data-end=\"3166\">G\u0142\u00f3wne wyniki:<\/strong><\/p>\n\n<ul>\n \t<li data-start=\"741\" data-end=\"1066\"><strong data-start=\"1183\" data-end=\"1214\">Kuchnia z okresu XII wieku<\/strong> - przepisy kr\u00f3l\u00f3w, degustacja tradycyjnych ciast Sharis<\/li>\n \t<li data-start=\"741\" data-end=\"1066\"><strong data-start=\"1280\" data-end=\"1301\">\u015aredniowieczne przyk\u0142ady<\/strong> - p\u0142atnerz, szermierka, gry planszowe z epoki, mo\u017cliwo\u015b\u0107 wypr\u00f3bowania broni, tarcz i stroj\u00f3w historycznych<\/li>\n<\/ul>\n<p data-start=\"1115\" data-end=\"1393\"><\/p>\n\n<\/div>\n<p data-start=\"1115\" data-end=\"1393\"><a href=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/12\/487325147_1492616971788866_2126845833693909587_n.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30011 alignnone\" src=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/12\/487325147_1492616971788866_2126845833693909587_n-300x169.jpg\" alt=\"\" width=\"770\" height=\"434\" \/><\/a><\/p>\n\n<\/div>\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<h3 class=\"\" data-start=\"1395\" data-end=\"1410\"><strong data-start=\"1399\" data-end=\"1408\">Wnioski<\/strong><\/h3>\n<p class=\"\" data-start=\"1411\" data-end=\"1781\">Udzia\u0142 w wystawie Caravan Bike Travel okaza\u0142 si\u0119 skutecznym sposobem prezentacji regionu, oferuj\u0105cym autentyczne i specyficzne do\u015bwiadczenia. Odwiedzaj\u0105cy docenili interaktywn\u0105 form\u0119 promocji i szukali konkretnych okazji do rowerowych i historycznych przyg\u00f3d. W ten spos\u00f3b region Szarysz umocni\u0142 swoj\u0105 pozycj\u0119 w\u015br\u00f3d atrakcyjnych miejsc dla aktywnych podr\u00f3\u017cnik\u00f3w.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"absolute\">\n<div class=\"flex items-center justify-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article><article class=\"w-full text-token-text-primary\" dir=\"auto\" data-testid=\"conversation-turn-7\" data-scroll-anchor=\"false\">\n<h5 class=\"sr-only\"><\/h5>\n<\/article>\u00a0\n\n<em><strong>Og\u00f3lna ocena udzia\u0142u w targach bran\u017cowych<\/strong><\/em>\n\nUdzia\u0142 OOCR Region \u0160ari\u0161 w tych targach przyni\u00f3s\u0142 znacz\u0105ce wzmocnienie \u015bwiadomo\u015bci regionu i zidentyfikowa\u0142 kluczowe trendy w turystyce. G\u0142\u00f3wne korzy\u015bci obejmuj\u0105 pozyskanie nowych kontakt\u00f3w z ekspertami, biurami podr\u00f3\u017cy i influencerami, co umo\u017cliwi\u0142o szersz\u0105 widoczno\u015b\u0107 Szarysza na poziomie mi\u0119dzynarodowym. Jednocze\u015bnie wdro\u017cono nowe strategie marketingowe, takie jak kampanie cyfrowe i interaktywne prezentacje, kt\u00f3re przyczyni\u0142y si\u0119 do jeszcze lepszej prezentacji regionu. Innym wa\u017cnym rezultatem jest rozszerzenie wsp\u00f3\u0142pracy z dziennikarzami i ekspertami na rynkach zagranicznych. OOCR Region \u0160ari\u0161 b\u0119dzie nadal aktywnie pracowa\u0107 nad innowacjami w prezentacji destynacji i rozwojem nowych produkt\u00f3w turystycznych, aby przyci\u0105gn\u0105\u0107 jeszcze wi\u0119cej odwiedzaj\u0105cych do tego wyj\u0105tkowego regionu.\n\n\u00a0\n\n\u00a0","protected":false},"excerpt":{"rendered":"<p>V uplynul\u00fdch mesiacoch sa Organiz\u00e1cia cestovn\u00e9ho ruchu (OOCR) Regi\u00f3n \u0160ari\u0161 akt\u00edvne zapojila do viacer\u00fdch prest\u00ed\u017enych...<\/p>","protected":false},"author":1,"featured_media":567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Regi\u00f3n \u0160ari\u0161 sa reprezentoval doma i v zahrani\u010d\u00ed - 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