{"id":5293,"date":"2026-07-16T15:12:35","date_gmt":"2026-07-16T14:12:35","guid":{"rendered":"https:\/\/www.regionsaris.sk\/?p=5293"},"modified":"2026-07-22T12:33:53","modified_gmt":"2026-07-22T11:33:53","slug":"predstavujeme-znacku-regionalny-produkt-saris","status":"publish","type":"post","link":"https:\/\/www.regionsaris.sk\/hu\/predstavujeme-znacku-regionalny-produkt-saris\/","title":{"rendered":"Bemutatjuk a \u201eRegion\u00e1lny produkt \u0160ari\u0161\u201d m\u00e1rk\u00e1t"},"content":{"rendered":"<p class=\"has-text-align-left wp-block-paragraph\"><strong><em>Egy m\u00e1rka, amely egyes\u00edti a hagyom\u00e1nyokat,<\/em><\/strong>\u00a0<strong><em>a \u0160ari\u0161-vid\u00e9ki emberek min\u0151s\u00e9gi \u00e9s becs\u00fcletes munk\u00e1j\u00e1t<\/em><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6r\u00f6mmel mutatjuk be \u00d6n\u00f6knek a m\u00e1rk\u00e1t <strong>A \u0160ari\u0161 r\u00e9gi\u00f3 term\u00e9ke<\/strong>, amely egy tan\u00fas\u00edt\u00e1si folyamat eredm\u00e9nyek\u00e9nt j\u00f6tt l\u00e9tre, \u00e9s bemutatja a helyi termel\u0151ket, a region\u00e1lis alapanyagokat \u00e9s a min\u0151s\u00e9gi term\u00e9keket  <a href=\"https:\/\/vyrobenenasarisi.sk\" target=\"_blank\" rel=\"noopener\">\u0160ari\u0161ban gy\u00e1rtva<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"887\" height=\"354\" src=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/regionalny-produkt-saris-2-oocrrs.jpg\" alt=\"\" class=\"wp-image-5294\" srcset=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/regionalny-produkt-saris-2-oocrrs.jpg 887w, https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/regionalny-produkt-saris-2-oocrrs-300x120.jpg 300w, https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/regionalny-produkt-saris-2-oocrrs-768x307.jpg 768w, https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/regionalny-produkt-saris-2-oocrrs-18x7.jpg 18w\" sizes=\"auto, (max-width: 887px) 100vw, 887px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">M\u00e1rka&nbsp;<strong>\u0160ari\u0161 r\u00e9gi\u00f3 term\u00e9ke<\/strong>&nbsp;mindenkinek sz\u00f3l, aki a \u0160ari\u0161 r\u00e9gi\u00f3hoz kapcsol\u00f3d\u00f3 \u00e9rt\u00e9keket teremt \u2013 becs\u00fcletes k\u00e9zm\u0171ves gy\u00e1rt\u00e1ssal, helyi alapanyagokkal, hagyom\u00e1nyos receptekkel, helyi kreativit\u00e1ssal, a term\u00e9szettel \u00e9s a min\u0151s\u00e9ggel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e9lja, hogy n\u00e9pszer\u0171s\u00edtse a helyi gy\u00e1rt\u00f3kat, k\u00e9zm\u0171veseket, gazd\u00e1kat, termel\u0151ket, feldolgoz\u00f3kat, egy\u00e9ni v\u00e1llalkoz\u00f3kat, kis- \u00e9s k\u00f6z\u00e9pv\u00e1llalkoz\u00e1sokat, valamint az egy\u00e9b, a r\u00e9gi\u00f3hoz szoros kapcsolatban \u00e1ll\u00f3 eredeti term\u00e9kek k\u00e9sz\u00edt\u0151it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ha olyan term\u00e9keket gy\u00e1rt, amelyek gy\u00f6kerei a \u0160ari\u0161-vid\u00e9khez k\u00f6t\u0151dnek, a helyi hagyom\u00e1nyokat folytatja, region\u00e1lis alapanyagokat haszn\u00e1l, becs\u00fcletesen dolgozik, \u00e9s szeretne r\u00e9szt venni a r\u00e9gi\u00f3 k\u00f6z\u00f6s bemutat\u00e1s\u00e1ban, p\u00e1ly\u00e1zhat a v\u00e9djegy megszerz\u00e9s\u00e9re&nbsp;<strong>\u0160ari\u0161 r\u00e9gi\u00f3 term\u00e9ke<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Egy\u00fctt er\u0151s\u00edthetj\u00fck a \u0160ari\u0161 identit\u00e1s\u00e1t, t\u00e1mogathatjuk a helyi gazdas\u00e1got, \u00e9s a r\u00e9gi\u00f3 lak\u00f3inak \u00e9s l\u00e1togat\u00f3inak egyar\u00e1nt k\u00edn\u00e1lhatunk hiteles term\u00e9keket, amelyek eredete \u00e9s t\u00f6rt\u00e9nete egy\u00e9rtelm\u0171.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong><em>\u201cA region\u00e1lis v\u00e9djegy nem csup\u00e1n egy log\u00f3 a term\u00e9ken.<\/em><\/strong> <strong><em>Ez a bizalom \u00e9s a sz\u00e1rmaz\u00e1s k\u00f6z\u00f6s jel\u00f6l\u00e9se,<\/em><\/strong> <strong><em>\u201da min\u0151s\u00e9g \u00e9s a \u0160ari\u0161 ir\u00e1nti b\u00fcszkes\u00e9g.\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mi az a \u201e\u0160ari\u0161 region\u00e1lis term\u00e9k\u201d?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0160ari\u0161 r\u00e9gi\u00f3 term\u00e9ke<\/strong>&nbsp;ez a v\u00e9djegy a \u0160ari\u0161 r\u00e9gi\u00f3b\u00f3l sz\u00e1rmaz\u00f3 vagy ahhoz szorosan kapcsol\u00f3d\u00f3 min\u0151s\u00e9gi term\u00e9keket jel\u00f6li. A region\u00e1lis eredet, a min\u0151s\u00e9g, a hagyom\u00e1ny, a tisztess\u00e9ges gy\u00e1rt\u00e1s \u00e9s a t\u00e9rs\u00e9ghez f\u0171z\u0151d\u0151 kapcsolat garanci\u00e1jak\u00e9nt szolg\u00e1l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A v\u00e9djegy seg\u00edt a v\u00e1s\u00e1rl\u00f3knak abban, hogy jobban felismerj\u00e9k azokat a term\u00e9keket, amelyek a helyi emberek munk\u00e1j\u00e1nak eredm\u00e9nyek\u00e9nt j\u00f6nnek l\u00e9tre, \u00e9s magukban hordozz\u00e1k a r\u00e9gi\u00f3 \u00e9rt\u00e9keit. Ugyanakkor seg\u00edt a gy\u00e1rt\u00f3knak abban, hogy megk\u00fcl\u00f6nb\u00f6ztess\u00e9k magukat a n\u00e9vtelen vagy t\u00f6megtermel\u00e9st\u0151l, \u00e9s beilleszkedjenek a bev\u00e1lt region\u00e1lis gy\u00e1rt\u00f3k k\u00f6z\u00e9.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/api-domcek-1-oocrrs-1024x683.jpg\" alt=\"\" class=\"wp-image-5296\" srcset=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/api-domcek-1-oocrrs-1024x683.jpg 1024w, https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/api-domcek-1-oocrrs-300x200.jpg 300w, https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/api-domcek-1-oocrrs-768x512.jpg 768w, https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/api-domcek-1-oocrrs-1536x1024.jpg 1536w, https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/api-domcek-1-oocrrs-18x12.jpg 18w, https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/api-domcek-1-oocrrs.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kiknek sz\u00f3l ez a m\u00e1rka?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A v\u00e9djegy megszerz\u00e9s\u00e9re els\u0151sorban a k\u00f6vetkez\u0151k p\u00e1ly\u00e1zhatnak:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>k\u00e9zm\u0171vesek,<\/li>\n\n\n\n<li>\u00e9lelmiszer- \u00e9s italgy\u00e1rt\u00f3k,<\/li>\n\n\n\n<li>gazd\u00e1k \u00e9s mez\u0151gazdas\u00e1gi termel\u0151k,<\/li>\n\n\n\n<li>n\u00f6v\u00e9nytermeszt\u0151k \u00e9s \u00e1llatteny\u00e9szt\u0151k,<\/li>\n\n\n\n<li>a helyi nyersanyagokat feldolgoz\u00f3 v\u00e1llalkoz\u00e1sok,<\/li>\n\n\n\n<li>a hagyom\u00e1nyos \u00e9s kort\u00e1rs term\u00e9kek k\u00e9sz\u00edt\u0151i,<\/li>\n\n\n\n<li>\u00f6nfoglalkoztat\u00f3k,<\/li>\n\n\n\n<li>kis- \u00e9s k\u00f6z\u00e9pv\u00e1llalkoz\u00e1sok,<\/li>\n\n\n\n<li>csal\u00e1di v\u00e1llalkoz\u00e1sok,<\/li>\n\n\n\n<li>term\u00e9szetes szem\u00e9lyek \u00e9s nonprofit szervezetek, amelyek a r\u00e9gi\u00f3hoz kapcsol\u00f3d\u00f3 term\u00e9keket \u00e1ll\u00edtanak el\u0151.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mely term\u00e9kek kaphatnak v\u00e9djegyet?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A v\u00e9djegyet p\u00e9ld\u00e1ul a k\u00f6vetkez\u0151k szerezhetik meg:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00e9lelmiszeripari term\u00e9kek,<\/li>\n\n\n\n<li>italok \u00e9s helyi specialit\u00e1sok,<\/li>\n\n\n\n<li>m\u00e9z, gy\u00f3gyn\u00f6v\u00e9nyek, gy\u00fcm\u00f6lcs\u00f6k, z\u00f6lds\u00e9gek \u00e9s ezekb\u0151l k\u00e9sz\u00fclt term\u00e9kek,<\/li>\n\n\n\n<li>tej-, h\u00fas-, p\u00e9ks\u00fctem\u00e9ny- vagy cukr\u00e1szterm\u00e9kek,<\/li>\n\n\n\n<li>k\u00e9zm\u0171ves term\u00e9kek,<\/li>\n\n\n\n<li>textil-, fa-, ker\u00e1mia-, b\u0151r-, fonott vagy f\u00e9mterm\u00e9kek,<\/li>\n\n\n\n<li>m\u0171v\u00e9szeti \u00e9s haszn\u00e1lati t\u00e1rgyak,<\/li>\n\n\n\n<li>aj\u00e1nd\u00e9k- \u00e9s szuven\u00edrterm\u00e9kek,<\/li>\n\n\n\n<li>a \u0160ari\u0161 hagyom\u00e1nyai, kult\u00far\u00e1ja vagy term\u00e9szete \u00e1ltal ihletett term\u00e9kek.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong><em>\u201cD\u00f6nt\u0151 fontoss\u00e1g\u00fa a term\u00e9k r\u00e9gi\u00f3hoz val\u00f3 k\u00f6t\u0151d\u00e9se, a feldolgoz\u00e1s min\u0151s\u00e9ge, a gy\u00e1rt\u00f3 felel\u0151ss\u00e9gteljes hozz\u00e1\u00e1ll\u00e1sa, valamint a tan\u00fas\u00edt\u00e1si krit\u00e9riumok teljes\u00edt\u00e9se.\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A \u201e\u0160ari\u0161 region\u00e1lis term\u00e9k\u201d v\u00e9djegy c\u00e9ljai<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e1rka c\u00e9lja a helyi termel\u0151k t\u00e1mogat\u00e1sa, valamint a \u0160ari\u0161 r\u00e9gi\u00f3 j\u00f3 h\u00edrnev\u00e9nek er\u0151s\u00edt\u00e9se.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A v\u00e9djegy els\u0151sorban a kiv\u00e1l\u00f3 min\u0151s\u00e9g\u0171 helyi term\u00e9kek n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9t, a region\u00e1lis term\u00e9kek \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9nek \u00f6szt\u00f6nz\u00e9s\u00e9t, a \u0160ari\u0161 r\u00e9gi\u00f3 identit\u00e1s\u00e1nak meger\u0151s\u00edt\u00e9s\u00e9t, valamint a lakosok \u00e9s a l\u00e1togat\u00f3k \u00f6szt\u00f6nz\u00e9s\u00e9t a helyi term\u00e9kek v\u00e1s\u00e1rl\u00e1s\u00e1ra hivatott. Ugyanakkor c\u00e9lja a termel\u0151k, az \u00f6nkorm\u00e1nyzatok, az idegenforgalom \u00e9s a rendezv\u00e9nyek \u00f6sszekapcsol\u00e1sa is, ami hozz\u00e1j\u00e1rul a hagyom\u00e1nyos k\u00e9zm\u0171vess\u00e9g, a receptek, az elj\u00e1r\u00e1sok \u00e9s r\u00e9gi\u00f3nk saj\u00e1toss\u00e1gainak meg\u0151rz\u00e9s\u00e9hez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A \u0160ari\u0161 r\u00e9gi\u00f3 saj\u00e1t region\u00e1lis term\u00e9keivel k\u00e9pviselheti a helyi lakoss\u00e1g min\u0151s\u00e9g\u00e9t, hagyom\u00e1nyait \u00e9s \u00fcgyess\u00e9g\u00e9t, valamint t\u00e1mogathatja az er\u0151forr\u00e1sok fenntarthat\u00f3 kihaszn\u00e1l\u00e1s\u00e1t.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/vyrobky-1-oocrrs.jpg\" alt=\"\" class=\"wp-image-5295\" srcset=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/vyrobky-1-oocrrs.jpg 1024w, https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/vyrobky-1-oocrrs-300x200.jpg 300w, https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/vyrobky-1-oocrrs-768x512.jpg 768w, https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/vyrobky-1-oocrrs-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong><em>\u201cA v\u00e9djegy a helyi termel\u0151k t\u00e1mogat\u00e1s\u00e1nak, a vid\u00e9kfejleszt\u00e9snek, az idegenforgalomnak \u00e9s a region\u00e1lis identit\u00e1snak az eszk\u00f6ze.\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Tov\u00e1bbi inform\u00e1ci\u00f3kat itt tal\u00e1l \u2013 <a href=\"https:\/\/www.vyrobenenasarisi.sk\/wp-content\/uploads\/2026\/07\/RP-Saris-o-znacke_compressed.pdf\" target=\"_blank\" rel=\"noopener\">ITT. <\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"130\" src=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/loga-regionalny-produkt-oocrrs-1024x130.png\" alt=\"\" class=\"wp-image-5300\" srcset=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/loga-regionalny-produkt-oocrrs-1024x130.png 1024w, https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/loga-regionalny-produkt-oocrrs-300x38.png 300w, https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/loga-regionalny-produkt-oocrrs-768x98.png 768w, https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/loga-regionalny-produkt-oocrrs-1536x195.png 1536w, https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/loga-regionalny-produkt-oocrrs-18x2.png 18w, https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/loga-regionalny-produkt-oocrrs.png 1614w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A Szlov\u00e1k K\u00f6zt\u00e1rsas\u00e1g Turisztikai \u00e9s Sportminiszt\u00e9rium\u00e1nak p\u00e9nz\u00fcgyi t\u00e1mogat\u00e1s\u00e1val val\u00f3sult meg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Forr\u00e1s: OOCR R\u0160<br>A fot\u00f3k forr\u00e1sa: OOCR R\u0160<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Egy m\u00e1rka, amely \u00f6tv\u00f6zi a hagyom\u00e1nyokat, a min\u0151s\u00e9get \u00e9s a \u0161ari\u0161i emberek becs\u00fcletes munk\u00e1j\u00e1t. Szeretettel mutatjuk be \u00d6n\u00f6knek a Region\u00e1lis\u2026 m\u00e1rk\u00e1t.<\/p>","protected":false},"author":3,"featured_media":5297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[207],"tags":[],"class_list":["post-5293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projekty"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.regionsaris.sk\/hu\/wp-json\/wp\/v2\/posts\/5293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.regionsaris.sk\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regionsaris.sk\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regionsaris.sk\/hu\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regionsaris.sk\/hu\/wp-json\/wp\/v2\/comments?post=5293"}],"version-history":[{"count":9,"href":"https:\/\/www.regionsaris.sk\/hu\/wp-json\/wp\/v2\/posts\/5293\/revisions"}],"predecessor-version":[{"id":5366,"href":"https:\/\/www.regionsaris.sk\/hu\/wp-json\/wp\/v2\/posts\/5293\/revisions\/5366"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.regionsaris.sk\/hu\/wp-json\/wp\/v2\/media\/5297"}],"wp:attachment":[{"href":"https:\/\/www.regionsaris.sk\/hu\/wp-json\/wp\/v2\/media?parent=5293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regionsaris.sk\/hu\/wp-json\/wp\/v2\/categories?post=5293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regionsaris.sk\/hu\/wp-json\/wp\/v2\/tags?post=5293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}