{"id":4243,"date":"2026-03-27T16:32:44","date_gmt":"2026-03-27T15:32:44","guid":{"rendered":"https:\/\/www.regionsaris.sk\/?p=4243"},"modified":"2026-03-27T16:33:15","modified_gmt":"2026-03-27T15:33:15","slug":"znackovy-region-bez-hranic-dvojdnovy-slovensko-polsky-workshop","status":"publish","type":"post","link":"https:\/\/www.regionsaris.sk\/hu\/znackovy-region-bez-hranic-dvojdnovy-slovensko-polsky-workshop\/","title":{"rendered":"M\u00e1rk\u00e1zott r\u00e9gi\u00f3 hat\u00e1rok n\u00e9lk\u00fcl: k\u00e9tnapos szlov\u00e1k-lengyel workshop"},"content":{"rendered":"

M\u00e1rcius 26-27-\u00e9n az Innov\u00e1ci\u00f3s Partners\u00e9gi K\u00f6zpont megh\u00edv\u00e1s\u00e1ra k\u00e9tnapos workshopon vett\u00fcnk r\u00e9szt. Az esem\u00e9nyre a t\u00f6rt\u00e9nelmi Bos\u00e1kov\u00e1 banka \u00e9p\u00fclet\u00e9nek egyed\u00fcl\u00e1ll\u00f3 helyis\u00e9geiben ker\u00fclt sor, amely inspir\u00e1l\u00f3 k\u00f6rnyezetet teremtett a szakmai megbesz\u00e9l\u00e9sekhez \u00e9s a tapasztalatcser\u00e9hez.<\/p>\n\n\n\n

A tal\u00e1lkoz\u00f3 f\u0151 t\u00e9m\u00e1ja a \u201eM\u00e1rk\u00e1s r\u00e9gi\u00f3 hat\u00e1rok n\u00e9lk\u00fcl<\/strong>\u201cA workshop sor\u00e1n a turizmusban \u00e9rdekelt felekkel megvitattuk a helyi termel\u0151k t\u00e1mogat\u00e1s\u00e1nak lehet\u0151s\u00e9geit, a region\u00e1lis m\u00e1rk\u00e1k l\u00e1that\u00f3s\u00e1g\u00e1nak er\u0151s\u00edt\u00e9s\u00e9t a hat\u00e1r menti t\u00e9rs\u00e9gben, valamint egy egyszer\u0171 k\u00e9zik\u00f6nyv l\u00e9trehoz\u00e1s\u00e1t a region\u00e1lis term\u00e9kek c\u00edmk\u00e9z\u00e9s\u00e9nek j\u00f6v\u0151beli ig\u00e9nyeihez. <\/p>\n\n\n

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Az els\u0151 napot szak\u00e9rt\u0151i el\u0151ad\u00e1sok \u00e9s szemin\u00e1riumok jellemezt\u00e9k. A r\u00e9sztvev\u0151k regisztr\u00e1ci\u00f3j\u00e1t \u00e9s a hivatalos megnyit\u00f3t k\u00f6vet\u0151en a Innov\u00e1ci\u00f3s Partners\u00e9gi K\u00f6zpont <\/strong>a r\u00e9gi\u00f3k sz\u00e1m\u00e1ra hozz\u00e1adott \u00e9rt\u00e9ket teremt\u0151, region\u00e1lis \u00fatjelz\u0151 \u00e9s hat\u00e1rokon \u00e1tny\u00fal\u00f3 egy\u00fcttm\u0171k\u00f6d\u00e9s koordin\u00e1ci\u00f3s k\u00f6zpontj\u00e1nak v\u00edzi\u00f3ja.<\/p>\n\n\n\n

Ezzel a t\u00e9m\u00e1val a Pre\u0161ovi r\u00e9gi\u00f3 szintj\u00e9n is foglalkoztak. A t\u00e9ma A megyei strat\u00e9gi\u00e1ban a region\u00e1lis jelz\u00e9sek mint a ter\u00fcletfejleszt\u00e9s eszk\u00f6zei<\/strong> Martina Slivkov\u00e1 PhD., MBA a PSK turisztikai oszt\u00e1ly\u00e1r\u00f3l. A hangs\u00faly a turisztikai szerepl\u0151k h\u00e1l\u00f3zatba szervez\u0151d\u00e9s\u00e9n, a hat\u00e9kony rendszer ki\u00e9p\u00edt\u00e9s\u00e9n \u00e9s a region\u00e1lis m\u00e1rk\u00e1k ehhez kapcsol\u00f3d\u00f3 fenntarthat\u00f3s\u00e1g\u00e1n volt a Pre\u0161ov r\u00e9gi\u00f3ban, a 2027-2034-es id\u0151szakra vonatkoz\u00f3 j\u00f6v\u0151k\u00e9ppel. <\/p>\n\n\n

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M\u00f3dszertan \u00e9s min\u0151s\u00e9g: egy\u00fcttm\u0171k\u00f6d\u00e9s \u00e9s eszk\u00f6z\u00f6k l\u00e9trehoz\u00e1sa region\u00e1lis \u00e9s helyi szinten a szinergikus min\u0151s\u00e9gbiztos\u00edt\u00e1s \u00e9rdek\u00e9ben <\/strong>megk\u00f6zel\u00edtette Ing. \u013dudmila Elexov\u00e1 PhD. a BBSK Fejleszt\u00e9si \u00dcgyn\u00f6ks\u00e9gt\u0151l. Eml\u00e9keztetett a region\u00e1lis m\u00e1rka\u00e9p\u00edt\u00e9ssel kapcsolatos elv\u00e1r\u00e1sokra, amelyek szorosan kapcsol\u00f3dnak az \u00e9rt\u00e9kes\u00edt\u00e9s n\u00f6vel\u00e9s\u00e9hez, az online t\u00e9rben val\u00f3 megjelen\u00e9shez \u00e9s a r\u00e9gi\u00f3 termel\u0151i egy\u00fcttm\u0171k\u00f6d\u00e9s\u00e9nek \u00f6sszehangol\u00e1s\u00e1hoz. Megeml\u00edtette tov\u00e1bb\u00e1 a region\u00e1lis term\u00e9kmegjel\u00f6l\u00e9s ter\u00e9n elterjedt gyakori hib\u00e1kat, t\u00e9ved\u00e9seket \u00e9s felt\u00e9telez\u00e9seket. Felsz\u00f3l\u00edtott a k\u00f6z\u00f6ss\u00e9g\u00e9p\u00edt\u00e9sre \u00e9s a r\u00e9gi\u00f3 eg\u00e9sz\u00e9nek bemutat\u00e1s\u00e1ra, amelyben fontos szerepet j\u00e1tszik a m\u00e1rkater\u00fclet kiv\u00e1laszt\u00e1sa \u00e9s a h\u00e1l\u00f3zat\u00e9p\u00edt\u00e9s. <\/p>\n\n\n

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A \"Made in \u0160ari\u0161\" m\u00e1rka bevezet\u00e9s\u00e9nek gyakorlati l\u00e9p\u00e9sei: region\u00e1lis term\u00e9km\u00e1rka - j\u00f6v\u0151k\u00e9p \u00e9s c\u00e9lok<\/strong> magyar\u00e1zta a \u0160ari\u0161 r\u00e9gi\u00f3 region\u00e1lis turisztikai szervezet\u00e9nek igazgat\u00f3ja Ing. Peter Halaj. Bemutatta a r\u00e9gi\u00f3 k\u00e9t r\u00e9sz\u00e9nek - Fels\u0151-Szari\u0161 \u00e9s Als\u00f3-Szari\u0161 - egyetlen region\u00e1lis m\u00e1rkan\u00e9v alatt t\u00f6rt\u00e9n\u0151 \u00f6sszekapcsol\u00e1s\u00e1nak folyamat\u00e1t Region\u00e1lis term\u00e9k \u0160ari\u0161. Ezzel meger\u0151s\u00edtette annak fontoss\u00e1g\u00e1t, hogy olyan ter\u00fcletet k\u00fcl\u00f6n\u00edtsenek el, amelyet a m\u00e1rka bemutat, \u00e9s egy\u00fattal olyan ter\u00fcletet, amely ismert az \u00e9rt\u00e9keir\u0151l \u00e9s a helyi termel\u0151kr\u0151l. Megeml\u00edtett egy m\u00e1sik fontos l\u00e9p\u00e9st is - a \u0160ari\u0161 Region\u00e1lis Term\u00e9k tan\u00fas\u00edt\u00e1s\u00e1t, amelyet az elk\u00f6vetkez\u0151 id\u0151szakra terveznek.<\/p>\n\n\n

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Horn\u00fd Zempl\u00edn Region\u00e1lis Turisztikai Szervezet, amelyet az igazgat\u00f3, Mgr. Michaela Zdra\u017eilova bemutatta C\u00e9l\u00e1llom\u00e1s-menedzsment a gyakorlatban: a region\u00e1lis m\u00e1rka\u00e9p\u00edt\u00e9s be\u00e9p\u00edt\u00e9se a turisztikai term\u00e9kekbe<\/strong>. Gyakorlati szempontb\u00f3l az \u00e9lm\u00e9nyturisztikai term\u00e9keket a region\u00e1lis m\u00e1rka\u00e9p\u00edt\u00e9si elemek m\u00e1sik lehet\u0151s\u00e9gek\u00e9nt ismertette. A prezent\u00e1ci\u00f3 tartalmazta az eddigi sikeres rendezv\u00e9nyek \u00f6sszefoglal\u00f3j\u00e1t is, amelyek pozit\u00edv visszajelz\u00e9seket kaptak.<\/p>\n\n\n\n

A workshop els\u0151 napja a projekt gyakorlati eredm\u00e9ny\u00e9t k\u00e9pez\u0151 eszk\u00f6zt\u00e1rr\u00f3l sz\u00f3l\u00f3 r\u00f6vid megbesz\u00e9l\u00e9ssel z\u00e1rult. Ezt a t\u00e9m\u00e1t a m\u0171helymunka m\u00e1sodik napj\u00e1n folytattuk. <\/p>\n\n\n\n

Meghallgattuk, hogy milyen koncepci\u00f3val dolgoznak a szomsz\u00e9dos Lengyelorsz\u00e1gban, \u00e9s hogy a region\u00e1lis term\u00e9kek c\u00edmk\u00e9z\u00e9s\u00e9nek milyen m\u00f3djai m\u0171k\u00f6dnek a Podkarpatszkaja vajdas\u00e1gban. Ebben a k\u00f6rnyezetben a hangs\u00faly a regionalit\u00e1son van, egy nagyobb ter\u00fcleti egys\u00e9g \u00e9rtelm\u00e9ben, ami nagyon k\u00fcl\u00f6nb\u00f6zik a region\u00e1lis term\u00e9kek szlov\u00e1kiai \u00e9rtelmez\u00e9s\u00e9t\u0151l. A lengyelorsz\u00e1gi region\u00e1lis m\u00e1rka egys\u00e9gess\u00e9ge \u00e9s koherens identit\u00e1sa teh\u00e1t az \u00f6sszes \u00e9rintett szerepl\u0151 k\u00f6z\u00f6tti szoros kapcsolatot t\u00fckr\u00f6zi, \u00e9s a v\u00e9gfelhaszn\u00e1l\u00f3ra is nagy hat\u00e1ssal van. Az eredm\u00e9ny a legfontosabb \u00e9rt\u00e9kek \u00e9s hagyom\u00e1nyok \u00f6sszef\u00fcgg\u0151 \u00e9s kompakt reprezentat\u00edv k\u00e9szlete, amely a helyi termel\u0151k term\u00e9kein kereszt\u00fcl mutatja be az orsz\u00e1got \u00e9s a nemzet eg\u00e9sz\u00e9t. <\/p>\n\n\n

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A workshop v\u00e9g\u00e9n visszat\u00e9rt\u00fcnk a Az eszk\u00f6zt\u00e1r k\u00f6z\u00f6s l\u00e9trehoz\u00e1sa: koncepci\u00f3 kidolgoz\u00e1sa a lengyel-szlov\u00e1k hat\u00e1rvid\u00e9kre vonatkoz\u00f3an<\/strong>, amelyet Ing. Zuzana Horani\u010dov\u00e1. Interakt\u00edv folyamat \u00e9s r\u00e9szv\u00e9teli vita seg\u00edts\u00e9g\u00e9vel az Innov\u00e1ci\u00f3s Partners\u00e9gi K\u00f6zpontnak javaslatokat adtunk, amelyeket ki kell eg\u00e9sz\u00edteni \u00e9s figyelembe kell venni a projekt keret\u00e9ben. A r\u00e9sztvev\u0151k \u00fcdv\u00f6z\u00f6ln\u00e9k az eredm\u00e9nyt innovat\u00edv, interakt\u00edv, vil\u00e1gos \u00e9s naprak\u00e9sz form\u00e1ban, esettanulm\u00e1nyokkal \u00e9s a region\u00e1lis m\u00e1rka\u00e9p\u00edt\u00e9si folyamat id\u0151kereteivel al\u00e1t\u00e1masztva. <\/p>\n\n\n

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A workshop sz\u00e1mos \u00f6szt\u00f6nz\u0151 \u00f6tletet, konkr\u00e9t javaslatot \u00e9s \u00faj partners\u00e9get hozott, amelyek a projekt k\u00f6vetkez\u0151 l\u00e9p\u00e9seinek alapj\u00e1ul szolg\u00e1lnak majd. A k\u00f6z\u00f6s c\u00e9l tov\u00e1bbra is egy olyan m\u0171k\u00f6d\u0151k\u00e9pes \u00e9s \u00f6sszekapcsolt rendszer l\u00e9trehoz\u00e1sa, amely t\u00e1mogatja a helyi termel\u0151ket, mik\u00f6zben a min\u0151s\u00e9gi region\u00e1lis term\u00e9keket sz\u00e9lesebb k\u00f6z\u00f6ns\u00e9ghez juttatja el.<\/p>\n\n\n\n

\u00dagy v\u00e9lj\u00fck, hogy a kialakult egy\u00fcttm\u0171k\u00f6d\u00e9s \u00e9s tapasztalatcsere hozz\u00e1j\u00e1rul a \u201eM\u00e1rk\u00e1s r\u00e9gi\u00f3 hat\u00e1rok n\u00e9lk\u00fcl\u201c projekt sikeres megval\u00f3s\u00edt\u00e1s\u00e1hoz \u00e9s a hat\u00e1ron \u00e1tny\u00fal\u00f3 r\u00e9gi\u00f3 hossz\u00fa t\u00e1v\u00fa fejl\u0151d\u00e9s\u00e9hez. K\u00f6sz\u00f6nj\u00fck a szervez\u0151knek a megh\u00edv\u00e1st \u00e9s minden r\u00e9sztvev\u0151nek az akt\u00edv hozz\u00e1\u00e1ll\u00e1st \u00e9s az inspir\u00e1l\u00f3 vit\u00e1kat.<\/p>\n\n\n\n

Forr\u00e1s:<\/strong> Region\u00e1lis turisztikai szervezet Regi\u00f3n \u0160ari\u0161
Fot\u00f3 forr\u00e1sa<\/strong>: Region\u00e1lis Turisztikai Szervezet Regi\u00f3n \u0160ari\u0161<\/p>","protected":false},"excerpt":{"rendered":"

M\u00e1rcius 26-27-\u00e9n az Innov\u00e1ci\u00f3s Partners\u00e9gi K\u00f6zpont megh\u00edv\u00e1s\u00e1ra k\u00e9tnapos workshopon vett\u00fcnk r\u00e9szt. Az esem\u00e9nyen...<\/p>","protected":false},"author":3,"featured_media":4253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[207],"tags":[],"class_list":["post-4243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projekty"],"acf":[],"yoast_head":"\nZna\u010dkov\u00fd regi\u00f3n bez hran\u00edc: Dvojd\u0148ov\u00fd slovensko-po\u013esk\u00fd workshop - OOCR \u0160ari\u0161<\/title>\n<meta name=\"description\" content=\"Workshop pod n\u00e1zvom Zna\u010dkov\u00fd regi\u00f3n bez hran\u00edc prep\u00e1jal praktick\u00e9 sk\u00fasenost\u00ed akt\u00e9rov cestovn\u00e9ho ruchu SK-PL spolupr\u00e1ce s nov\u00fdmi n\u00e1padmi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.regionsaris.sk\/hu\/znackovy-region-bez-hranic-dvojdnovy-slovensko-polsky-workshop\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zna\u010dkov\u00fd regi\u00f3n bez hran\u00edc: Dvojd\u0148ov\u00fd slovensko-po\u013esk\u00fd workshop\" \/>\n<meta property=\"og:description\" content=\"Workshop pod n\u00e1zvom Zna\u010dkov\u00fd regi\u00f3n bez hran\u00edc prep\u00e1jal praktick\u00e9 sk\u00fasenost\u00ed akt\u00e9rov cestovn\u00e9ho ruchu SK-PL spolupr\u00e1ce s nov\u00fdmi n\u00e1padmi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.regionsaris.sk\/hu\/znackovy-region-bez-hranic-dvojdnovy-slovensko-polsky-workshop\/\" \/>\n<meta property=\"og:site_name\" content=\"OOCR \u0160ari\u0161\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-27T15:32:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T15:33:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/03\/workshop-znackovay-region-bez-hranic-ipc-oocrrs-4.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.regionsaris.sk\/znackovy-region-bez-hranic-dvojdnovy-slovensko-polsky-workshop\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.regionsaris.sk\/znackovy-region-bez-hranic-dvojdnovy-slovensko-polsky-workshop\/\"},\"author\":{\"name\":\"marketing\",\"@id\":\"https:\/\/www.regionsaris.sk\/#\/schema\/person\/ec8d3b7d0a3a7dad307f10116198d0b5\"},\"headline\":\"Zna\u010dkov\u00fd regi\u00f3n bez hran\u00edc: Dvojd\u0148ov\u00fd slovensko-po\u013esk\u00fd workshop\",\"datePublished\":\"2026-03-27T15:32:44+00:00\",\"dateModified\":\"2026-03-27T15:33:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.regionsaris.sk\/znackovy-region-bez-hranic-dvojdnovy-slovensko-polsky-workshop\/\"},\"wordCount\":948,\"image\":{\"@id\":\"https:\/\/www.regionsaris.sk\/znackovy-region-bez-hranic-dvojdnovy-slovensko-polsky-workshop\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/03\/workshop-znackovay-region-bez-hranic-ipc-oocrrs-4.jpeg\",\"articleSection\":[\"Projekty\"],\"inLanguage\":\"hu\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.regionsaris.sk\/znackovy-region-bez-hranic-dvojdnovy-slovensko-polsky-workshop\/\",\"url\":\"https:\/\/www.regionsaris.sk\/znackovy-region-bez-hranic-dvojdnovy-slovensko-polsky-workshop\/\",\"name\":\"Zna\u010dkov\u00fd regi\u00f3n bez hran\u00edc: Dvojd\u0148ov\u00fd slovensko-po\u013esk\u00fd workshop - 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