{"id":717,"date":"2025-11-10T09:39:43","date_gmt":"2025-11-10T08:39:43","guid":{"rendered":"https:\/\/www.regionsaris.sk\/outdoor-saris-2025-konferencia-o-rozvoji-aktivneho-a-udrzatelneho-turizmu-v-srdci-sarisa\/"},"modified":"2026-02-24T14:22:32","modified_gmt":"2026-02-24T13:22:32","slug":"outdoor-saris-2025-konferencia-o-rozvoji-aktivneho-a-udrzatelneho-turizmu-v-srdci-sarisa","status":"publish","type":"post","link":"https:\/\/www.regionsaris.sk\/en\/outdoor-saris-2025-konferencia-o-rozvoji-aktivneho-a-udrzatelneho-turizmu-v-srdci-sarisa\/","title":{"rendered":"Outdoor \u0160ari\u0161 2025: Conference on the development of active and sustainable tourism in the heart of \u0160ari\u0161"},"content":{"rendered":"<p><strong>PRE\u0160OV, 31 October 2025<\/strong> - Regional Tourism Organisation <strong>\u0160ari\u0161 region<\/strong> organized a professional conference at the Dukla Hotel <strong>\u201eOutdoor \u0160ari\u0161 2025\u201c<\/strong>, which focused on the possibilities of developing outdoor and sustainable tourism in the \u0160ari\u0161 region.<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/11\/PXL_20251031_083902821-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34252 alignnone\" src=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/12\/PXL_20251031_083902821-scaled.jpg\" alt=\"\" width=\"754\" height=\"425\" \/><\/a><\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p>The opening word belonged to <strong>Ing. Petr Halaj<\/strong>, Executive Director of the OOCR Region \u0160ari\u0161, who stressed the need to connect the actors in the region and to link movement, culture and nature. Such active tourism, according to him, can attract both domestic and foreign visitors.<\/p>\n\n\n\n<p>The expert programme included several presentations of successful projects from other parts of Slovakia. The conference was divided into three thematic blocks - the first one included lectures focused on infrastructure and marketing in tourism, the second block was devoted to the creation of tourist products, the third presented digital tools and modern technologies used in the promotion and management of destinations. The fourth block was devoted to discussion.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/11\/PXL_20251031_084226308-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34256 alignnone\" src=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/12\/PXL_20251031_084226308-scaled.jpg\" alt=\"\" width=\"754\" height=\"425\" \/><\/a><\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p><strong>Peter Krusinski<\/strong> z <strong>RA BBSK<\/strong> introduced the development of the outdoors in the Bansk\u00e1 Bystrica region, where the campaign <em>Move!<\/em> motivated runners, cyclists and cross-country skiers to move in nature. The regional organisation also uses modern digital solutions - the system <strong>Smart<\/strong>, which tracks visitor movements through counters and cameras, and a platform <strong>OutdoorActive<\/strong>, now fully integrated and actively used.<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/11\/PXL_20251031_091606342.MP_-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34260 alignnone\" src=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/12\/PXL_20251031_091606342.MP_-scaled.jpg\" alt=\"\" width=\"751\" height=\"423\" \/><\/a><\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p><strong>Michal Homola<\/strong> z <strong>Visit Liptov<\/strong> presented a comprehensive approach to the development of cycling tourism - from trained cycling signposters to <strong>900 km of cycling routes<\/strong>. Liptov in 2024 marked 38 km of new sections, renewed hundreds of kilometres of markings, built <strong>Charging stations for e-bikes<\/strong>, and also offers themed routes, such as <em>In the footsteps of the flooded villages of Liptovsk\u00e1 Mara<\/em>. There is also a <strong>cyclobus<\/strong> and online tool <em>podnet.cykloregion.sk<\/em>, which allows cyclists to report deficiencies directly from the field.<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/11\/PXL_20251031_102326344.MP_-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34268 alignnone\" src=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/12\/PXL_20251031_102326344.MP_-scaled.jpg\" alt=\"\" width=\"790\" height=\"445\" \/><\/a><\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p><strong>Michaela Zdra\u017eilov\u00e1<\/strong>, Executive Director <strong>OOCR Horn\u00fd Zempl\u00edn<\/strong>, presented the campaign <strong>Chavarguj<\/strong>, which, through game elements and rewards, made lesser-known places more visible, connected localities and motivated residents to actively participate in the creation of the tourism product.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/11\/PXL_20251031_104351400-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34272 alignnone\" src=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/12\/PXL_20251031_104351400-scaled.jpg\" alt=\"\" width=\"793\" height=\"447\" \/><\/a><\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p><strong>Martin Janus<\/strong> z <strong>KOCR Northeast of Slovakia<\/strong> approached the concept <strong>St. Mary's Pilgrimage<\/strong>, which links the spiritual dimension of travel with the cultural and natural values of the region.<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/11\/PXL_20251031_110946056.MP_-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34276 alignnone\" src=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/12\/PXL_20251031_110946056.MP_-scaled.jpg\" alt=\"\" width=\"797\" height=\"449\" \/><\/a><\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p><strong>Zuzana Burdov\u00e1<\/strong> z <strong>AEVIS n.o.<\/strong> presented examples from <strong>Polon\u00edn<\/strong>, where nature conservation is linked to regional development and nature tourism. Within the project <em>digidetox<\/em> organize excursions on the trail of bison, wolf or lynx, which are supported by local guides and services.<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/11\/PXL_20251031_123457702-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34280 alignnone\" src=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/12\/PXL_20251031_123457702-scaled.jpg\" alt=\"\" width=\"767\" height=\"432\" \/><\/a><\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p><strong>Ing. Lud\u011bk Kuhr<\/strong> z <strong>Alpdest CEE presented<\/strong> digital trends in outdoor promotion and effective linking of brands with tourist products<\/p>\n\n\n\n<p><strong>Peter Halaj, OOCR Region \u0160ari\u0161<\/strong><br>Presentation focused on the current activities of the organization in the field of outdoor tourism development and the use of digital tools <strong>OutdoorActive<\/strong> a <strong>SmartGuide<\/strong>. The possibilities of these platforms were presented - trip planning, navigation, GPX route export, audio guides with legends and game elements for children. The presentation also included a demonstration of the destination's key products, which include nature trails, thematic routes, long-distance crossings, fairy tale trails and cultural-tourist routes, including the \u0160ari\u0161sk\u00e1 hradn\u00e1 cesta product. The presentation focused on strengthening authenticity, connection with nature, sustainability and cooperation in the development of outdoor tourism in the \u0160ari\u0161 region.<\/p>\n\n\n\n<p>The end of the event belonged to <strong>discussion panel \u201eHow to move the outdoor in destination \u0160ari\u0161\u201c<\/strong>, in which representatives of towns, municipalities, sports clubs, entrepreneurs and conservationists exchanged their experiences and suggestions.<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/11\/PXL_20251031_130311412.MP_-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34264 alignnone\" src=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/12\/PXL_20251031_130311412.MP_-scaled.jpg\" alt=\"\" width=\"795\" height=\"448\" \/><\/a><\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p><strong>The event brought expert presentations, examples of good practice and space for exchange of experience between experts, representatives of regions, municipalities and tourist organizations. The aim was to promote <\/strong><strong>the development of outdoor activities, sport and active leisure<\/strong><strong>, and at the same time to create a vision of \u0160ari\u0161 as an attractive outdoor destination. OOCR Region \u0160ari\u0161 plans to continue these activities in 2026.<\/strong><\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/12\/logo_Min-CestovnehoRuchu-a-Sportu_SR_SK_farba_rgb-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-28931 alignnone\" src=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/12\/logo_Min-CestovnehoRuchu-a-Sportu_SR_SK_farba_rgb-1-300x95.png\" alt=\"\" width=\"300\" height=\"95\" \/><\/a> <a href=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/12\/SARIS_region_logo_rgb_01_@4-1-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-28923 alignnone\" src=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/12\/SARIS_region_logo_rgb_01_@4-1-1-300x172.png\" alt=\"\" width=\"300\" height=\"172\" \/><\/a><\/p>\n\n\n\n<p>Implemented by <strong>with the financial support of the Ministry of Tourism and Sport of the Slovak Republic<\/strong>.<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>PRE\u0160OV, 31 October 2025 - The Regional Tourism Organisation Regi\u00f3n \u0160ari\u0161 organised a...<\/p>","protected":false},"author":1,"featured_media":727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Outdoor \u0160ari\u0161 2025: Konferencia o rozvoji akt\u00edvneho a udr\u017eate\u013en\u00e9ho turizmu v srdci \u0160ari\u0161a - OOCR \u0160ari\u0161<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.regionsaris.sk\/en\/outdoor-saris-2025-konferencia-o-rozvoji-aktivneho-a-udrzatelneho-turizmu-v-srdci-sarisa\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outdoor \u0160ari\u0161 2025: Konferencia o rozvoji akt\u00edvneho a udr\u017eate\u013en\u00e9ho turizmu v srdci \u0160ari\u0161a\" \/>\n<meta property=\"og:description\" content=\"PRE\u0160OV, 31. okt\u00f3bra 2025 \u2013 Oblastn\u00e1 organiz\u00e1cia cestovn\u00e9ho ruchu Regi\u00f3n \u0160ari\u0161 zorganizovala v hoteli Dukla...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.regionsaris.sk\/en\/outdoor-saris-2025-konferencia-o-rozvoji-aktivneho-a-udrzatelneho-turizmu-v-srdci-sarisa\/\" \/>\n<meta property=\"og:site_name\" content=\"OOCR \u0160ari\u0161\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-10T08:39:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T13:22:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/12\/PXL_20251031_083902821-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@bigway.sk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@bigway.sk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.regionsaris.sk\/outdoor-saris-2025-konferencia-o-rozvoji-aktivneho-a-udrzatelneho-turizmu-v-srdci-sarisa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.regionsaris.sk\/outdoor-saris-2025-konferencia-o-rozvoji-aktivneho-a-udrzatelneho-turizmu-v-srdci-sarisa\/\"},\"author\":{\"name\":\"dev@bigway.sk\",\"@id\":\"https:\/\/www.regionsaris.sk\/#\/schema\/person\/30fad06d87cd12ad1d94ff5fbd6919d1\"},\"headline\":\"Outdoor \u0160ari\u0161 2025: Konferencia o rozvoji akt\u00edvneho a udr\u017eate\u013en\u00e9ho turizmu v srdci \u0160ari\u0161a\",\"datePublished\":\"2025-11-10T08:39:43+00:00\",\"dateModified\":\"2026-02-24T13:22:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.regionsaris.sk\/outdoor-saris-2025-konferencia-o-rozvoji-aktivneho-a-udrzatelneho-turizmu-v-srdci-sarisa\/\"},\"wordCount\":742,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.regionsaris.sk\/outdoor-saris-2025-konferencia-o-rozvoji-aktivneho-a-udrzatelneho-turizmu-v-srdci-sarisa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2025\/12\/PXL_20251031_083902821-scaled-1.jpg\",\"articleSection\":[\"Novinky\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.regionsaris.sk\/outdoor-saris-2025-konferencia-o-rozvoji-aktivneho-a-udrzatelneho-turizmu-v-srdci-sarisa\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.regionsaris.sk\/outdoor-saris-2025-konferencia-o-rozvoji-aktivneho-a-udrzatelneho-turizmu-v-srdci-sarisa\/\",\"url\":\"https:\/\/www.regionsaris.sk\/outdoor-saris-2025-konferencia-o-rozvoji-aktivneho-a-udrzatelneho-turizmu-v-srdci-sarisa\/\",\"name\":\"Outdoor \u0160ari\u0161 2025: Konferencia o rozvoji akt\u00edvneho a udr\u017eate\u013en\u00e9ho turizmu v srdci \u0160ari\u0161a - 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